Planting a beer for every case sold, Argentinian beer brand Cerveza Patagonia positions itself as the world’s first tree-positive beer brand. To launch the product in the U.S., we created Cervezas for Your Service, a program that honors and rewards individuals who dedicate their lives to protect the natural world. Our first honoree, Wes Swaffar, the Director of Reforestation at the National Forest Foundation.
CD: Dan Jividen
AD: Caleigh Ripp
CW: Nick Drew
Producer: Maureen Lynch
Editor: Abbey Eagles