Planting a beer for every case sold, Argentinian beer brand Cerveza Patagonia positions itself as the world’s first tree-positive beer brand. To launch the product in the U.S., we created Cervezas for Your Service, a program that honors and rewards individuals who dedicate their lives to protect the natural world. Our first honoree, Wes Swaffar, the Director of Reforestation at the National Forest Foundation.

CD: Dan Jividen

AD: Caleigh Ripp

CW: Nick Drew

Producer: Maureen Lynch

Editor: Abbey Eagles